Having great basics in your closet is important for several reasons:

1. Versatility: Basics serve as the foundation of your wardrobe and can be mixed and matched with other items to create a variety of outfits for different occasions.

2. Timelessness: Classic basics like a white t-shirt, black pants, and a neutral sweater never go out of style, so you can wear them year after year without worrying about trends.

3. Simplicity: Basics are often understated and simple, making it easy to build an outfit without much thought or stress.

4. Cost Effective:  Investing in quality basics means you don't have to constantly replace them, saving you money in the long run. I always recommend that my clients invest in their pants. Great jeans and slacks will last for years.   

5. Comfort:  When your basics fit you well and make you feel good they become your go-to pieces for everyday wear because they are easy to wear all day long.

6. Style foundation: With a strong base of basics, you can experiment with more trendy or statement pieces without worrying about whether they'll match the rest of your wardrobe.

7. Ease of dressing: Having reliable basics makes it easier to get dressed every day, as you have go-to pieces you know will look good together.

Overall, a strong collection of basics provides a solid foundation for your wardrobe and helps streamline your style choices.